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∙ Ph.D. dissertation Neighborhood Shopkeepers in Contemporary South Korea: Household, Work, and Locality available online (E-Thesis publications a the University of Helsinki). For printed copies, please contact me by e-mail.
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Thursday, February 24, 2005

marketplace gift certificates

Ohmynews tells that Small and Medium Business Administration (중소기업청) has decided to issue a national gift certificate for marketplaces (chaerae sijang) as one measure to support the struggling marketplace business. A marketplace gift certificate was first issued in the Jukdo Market in Pohang, and it proved successful (another Ohmynews piece).

Jukto Market in Pohang has actually named its gift certificate Jukdo Sijang Sarangkwôn, "Jukdo Market Appreciation Certificate", of which below is an example from the Ohmy article:


(I guess "appreciation" is an appropriate gloss for sarang in this case.)

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